Publicity 
 

 Newspaper Publicity

Secrets of Getting Newspaper Publicity

A media kit is a must for both broadcast and print, but it’s especially important for newspapers.
 
Media kits that promote an event are somewhat different than kits that promote an individual or a company. And there’s no need for razzle-dazzle. Concentrate on content, not flash, especially if you’re trying to keep expenses down and turn over a bigger check to a charity.

Here are some things to include. These should also be available on a web site, if possible.
 
*A history of the event, including how, when, and why it started, along with who started it.
 
*Fun facts about the fund-raiser through the years. How much money has been raised.
 
*A fact sheet: locations, prices, special guests and other details the media will need to know.
 
*A map showing the layout and how to get there. Highlight media parking area.
 
*A schedule of activities.
 
*A camera-ready logo.
 
*A list of key contacts—not just the publicity chairperson. List alternates too. Include home and work telephone numbers as well as cell phone numbers.
 
*Photos and bios of any celebrities who will be there. You should also work with the celebrities’ publicity staff to arrange media interviews a week or so before the event.

Finally, while most newspaper stories will be done in printed words, don’t overlook photo possibilities. If you have pictures and/or slides from previous events, make sure to include them in your media kit. We’ve all heard that a picture is worth a thousand words—and it’s true that a colorful or attractive picture can draw as many people to your event as a printed article.
 


 Publicity and Promotion Information Articles and Ideas

 

Publicity vs Advertising
Planning Your Publicity
Bad Publicity
TV Publicity
Radio Publicity
Newspaper Publicity
Internet and Website Publicity
Book Publicity
Marketing Publicity
Business Publicity
◦ Teleseminars and Teleconferences
Publicity and Charity Events
Trade Show Publicity
Article Library
Publicity Experts
Publicity and Business Promotion Video Examples
Site Map


Published by
DuPage Digital Publishing
1371 Lake Bluff
Canyon Lake, TX 78133