Newspaper Publicity
Secrets of Getting Newspaper Publicity
A media kit is a must for both broadcast and print, but it’s especially important for
newspapers.
Media kits that promote an event are somewhat different than kits that promote an individual or a company.
And there’s no need for razzle-dazzle. Concentrate on content, not flash, especially if you’re trying to keep
expenses down and turn over a bigger check to a charity. Here are some things to include. These
should also be available on a web site, if possible.
*A history of the event, including how, when, and why it started, along with who started it.
*Fun facts about the fund-raiser through the years. How much money has been raised.
*A fact sheet: locations, prices, special guests and other details the media will need to know.
*A map showing the layout and how to get there. Highlight media parking area.
*A schedule of activities.
*A camera-ready logo.
*A list of key contacts—not just the publicity chairperson. List alternates too. Include home and work
telephone numbers as well as cell phone numbers.
*Photos and bios of any celebrities who will be there. You should also work with the celebrities’ publicity staff
to arrange media interviews a week or so before the event.
Finally, while most newspaper stories will be done in printed words, don’t overlook photo
possibilities. If you have pictures and/or slides from previous events, make sure to include them in your media
kit. We’ve all heard that a picture is worth a thousand words—and it’s true that a colorful or attractive
picture can draw as many people to your event as a printed article.
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