Business Publicity and Promotion Through Teleseminars and Teleconferences

The following is a transcript of a radio interview done with business publicity and promotion expert Dan Janal by radio talk show host George McKenzie.

Although advances in technology have made video conferencing and webinars increasingly practical, there's still a place for teleseminars and teleconferences like those discussed by Dan and George in this section of our website.

Plus, many of the techniques and strategies for promoting and publicizing your business through distance learning vehicles like teleseminars and teleconferences also apply to other "distance learning" vehicles like video conferences and webinars. 

This transcript is reprinted with permission from George McKenzie.

Topics:

Business Branding, Publicity and Promotion Through Teleseminars and Teleconferences,

Choosing a Teleseminar Format

Teleseminar Marketing - Getting Expert Guest Speakers for Free 

Part 1 - Introduction

This is George McKenzie and welcome to this mastermind learning systems teleseminar recording.  Curiously enough the subject of this teleseminar recording is “Teleseminars” which if you weren’t aware are the fastest and easiest way to build your business.  Delivering teleseminars by telephone can make the difference for you by gathering quick cash flow from your intellectual property and by producing CD’s and cassettes that can help you make money literally for years.  Best of all you can money from the comfort of your home or office without having to learn new technology skills. 

Our guest expert is Dan Janelle who is president and founder of “GreatTeleseminars.com.  A company that helps speakers, trainers, salespeople and others make money by producing teleseminars.  Great Teleseminars acts as a one-stop shopping center for producing teleseminars, since they can do everything from processing registrations to recording the sessions to duplicating disks and fulfilling product order naturally they have the best phone lines in the business too.

By offering teleseminars to his clients, Dan Janelle increased his income 17% in a single year than his clients started asking him to produce teleseminars for them and he launched a business that has earned his clients literally hundreds of those thousands of dollars.

Dan is a veteran member of the “National Speakers Association” who has spoken everywhere from Beijing to Budapest to Berkley.  Dan is also the president and founder of “PR Leads” a company which helps experts and authors get publicity in daily newspapers and magazines in the US and Canada.  He counts more than 150 National Speakers Association Members as his clients. 

Now let’s learn how to make money from Teleseminars by welcoming Dan Janelle.

Dan - I’m doing great George.  How are you?

George - Good and I got to admit to folks that this is the first teleseminar that I’ve done by myself as moderator so we’ll keep our fingers crossed tonight.  But I wanted to ask quickly, this is a fairly new area of communications.  Teleseminars have only been around for a couple of years.  I think the first one I remember being part of was probably about 3 years ago.  How did you become an expert on teleseminars? 

Dan Janelle: Well George, you know we’ve been around a little bit more than 3 years.  In fact speakers and coaches have been using them for many, many years but here’s what’s so cool about them, not many people outside of the speaking and coaching community know about this. So if you do your own teleseminars, you’re going to help position yourself as a leader in your leader in your field. 

I discovered this the hard way.  I heard about these at the national speaker’s association community and for years and years—they kept on saying you got to sell products, you got to make products.  Well there’s no easier way to make product then through a teleseminar because basically you sit down for an hour and you participates about a subject or you interview someone who participates about a subject as were doing now and an hour later, guess what you have a product and guess what you were paid to make that product by everyone listening on the line right now.  Isn’t that cool?

Well I became an expert kicking and dragging and screaming into this because I rejected doing this because it seemed so hard and so difficult cause it’s technology and I attended a couple of teleseminars and I realized a couple of things.  One it is no different than making a telephone call and participating in a conference call or just sitting back and listening to everyone else talk it’s that simple.

Than I recognize the economics of it.  A few years ago getting a bridge line was tremendously expensive and nearly thousands of dollars a month to get a conference line through AT&T or the regular phone providers.  Now there are a number of competing bridge line providers and phone company providers that are offering this at extremely reasonable rates so it becomes a lot more affordable to people.  So you asked how did I become an expert on this, well by the seat of my pants I started doing them and I offered them to my clients at PR Leads, we did seminars on publicity and marketing and I had a number of guests and I learned each time how to make them a little bit better, a little bit more efficient and how to market a little stronger and test this and test that and follow up this way and do that and on and on and on and I’ve probably made every mistake in the book.

And I mean things like, oh forgetting to turn the recording switch on, to oh putting labels on after I’ve had a tuna fish sandwich, well guess what labels smells like after you had tuna fish sandwich on your hand.  So I made every kind of…George cause that label has an upside and a downside if you put the label stock in the printer the wrong way they’ll print incorrectly and they won’t fit onto the labels, well I learned that too.  So basically the only way to became an expert is by screwing completely and I made every mistake you could possibly imagine and I’ve learned from that and I think my clients are benefiting from that because you want someone else who’s making mistakes before you so that’s where my expertise comes from and you’re absolutely right about the money.

I thought I was just doing my clients a favor by doing these teleseminars but I was making $500 one week and $1000 the next and $700 this week and before I knew it  when April came around I started doing my books, I just pulled up my rappoire and I found that teleseminars were about 17% of my income so it’s just an amazing thing about a little bit here and a little bit there, it all starts to add up to a nice hefty portion is your bottom line and you don’t have to go out of your house to do it.  So it’s easy, it frankly fun and you meet some great people and you’re doing it too.  So that’s how I got started in it. 

Next page: Business Branding, Publicity and Promotion Through Teleseminars and Teleconferences.