Business Publicity and Promotion Through Teleseminars and
Teleconferences
Part 2 - Branding Your Business Through
Teleseminar Marketing
George McKenzie - You mentioned there are some great financial benefits to it but there are a lot of non-financial
benefits to it and of course they all lead to financial benefits eventually but if you’re in business and
especially - you mentioned professional speakers and consultants, you really should be
doing teleseminars. Can you give us some of the other reasons
why?
Dan Janelle - Sure. As I said before it’s great for positioning and branding. In fact the other day I got a call from one of the people on your list, a gentleman
named Ivan who’s in the insurance business and he said, “could I use this teleseminars to do like prospecting
calls and like have a hundred people sign into these teleseminars and just give them my pitch on why they should
get this kind of insurance?” and I said sure. “He said, wow this is great! How come no one else is doing
this?”
Well, if you’re in different industry everyone is doing it, but apparently in the insurance industry no one is
doing it so, Ivan can position himself as a leader in the field by doing this. Plus there’s other reasons to do it
you know you stay in touch with your customers and every time you have a conversation with your customer that’s a
good thing. It helps branding and getting publicity for your business. It helps the life time value of the
customer. It builds them that much closer to you or rather brings them that much closer to you. Plus you’re
educating them, you’re training them and you’re making yourself totally indispensable to them so they’d never want
to do business with anyone else but you. So you definitely want to stay with your clients and as I said before
income and the products, it’s just easy and it’s phenomenal.
George let me just tell you a quick story, an introduction you mentioned that one my clients has made more than
$100,000 this year and this totally, totally true, in fact he’s the one who gave me the idea for storing the great
teleseminars business which is the outsource component, you know what we do all the everything for speakers and
trainers who want to do teleseminars but don’t want to be boggled down in the hassles of it. So the outsource goal
has worked us into basically doing two teleseminars a month for a year at $300 per month per clients and let me go
though those numbers one more time it’s kind of confusing. Two seminars, that’s a $150 per seminar that’s probably
the easiest way to say it. Either two seminars a month for a year at over $100,000 in income—every time he would
speaking basically between 20 or 30 people he’d be making $6000 to $9000 a month, all for an hour seminar.
So say it took him an hour to do the seminar and maybe another hour to do some marketing and publicity, maybe
another hour to do the preparation for the work and let’s be generous, say another hour for other things. So it
took him about four or five hours to produce a one hour teleseminar, so he did a 12 x 12 months, 2 times a month,
that’s 24 times, times 5 hours it’s about 125 hours for $100,000. That’s just about under $1,000 an hour. So
looking at those numbers you know, this can become a very, very big business for anyone who have a decent sized
list or who can charge a decent amount of money for a seminar, but it’s all a numbers game.
I have this rule call the 50/20 rule and I’m sure you’ve heard the 80/20 rule and this isn’t it, it’s the 50/20
rule and basically it goes something like this—what’s 50 times 20? $1000, well how do you get a $1000? Well you get
50 people to give you $20 or you get 20 people to give you $50 dollars, it really doesn’t matter, but if you do
that you’ll make a $1000 and if you do that every week you’re making $50,000 a year, so that’s how I can easily say
that you can make $50,000 a year doing teleseminars and more if you have a bigger, bigger list and more those
willing to pay more money and also it leads to ancillary sales and add-on sales. You’re just not buying your
teleseminar, you make…be selling them your consulting package, or your books or on and on and on so it becomes
a gateway towards future profits.
Next page: Choosing a Teleseminar Format
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